The goal to become the most influential player in streetwear culture was met with increasing local ambitions and shifting the focus from products to the people wearing them. With the approach of digital first I created an online magazine, that stacked a personalized collection of content for users. Topped with a unique street culture TV series on Amazon Originals new touchpoints with sneaker fans would have been developed.

The goal to become the most influential player in streetwear culture was met with increasing local ambitions and shifting the focus from products to the people wearing them. With the approach of digital first I created an online magazine, that stacked a personalized collection of content for users. Topped with a unique street culture TV series on Amazon Originals new touchpoints with sneaker fans would have been developed.