Das Kino
Pitch
Giving the German cinema-industry a new way to approach their young audience.
Giving the German cinema-industry a new way to approach their young audience.
In late 2017 I was part of the pitch team to create a new approach to lure the young target group of the ages 15-25 back into theatres. The entire cinema-
industry of Germany was on board and ultimately gave our team the chance to create the content for the initial nationwide campaign. Co-leading the creation team and drafting tons of material for the pitch was on my side. The outcome is an extensive digital campaign backed by classical mediums like OOH posters, trailers and a messenger bot.
In late 2017 I was part of the pitch team to create a new approach to lure the young target group of the ages 15-25 back into theatres. The entire cinema-industry of Germany was on board and ultimately gave our team the chance to create the content for the initial nationwide campaign. Co-leading the creation team and drafting tons of material for the pitch was on my side. The outcome is an extensive digital campaign backed by classical mediums like OOH posters, trailers and a messenger bot.
#concept #prototyping #socialcontent
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One of the most thrilling features of the campaign is the self-learning messenger bot. In the first conversation Botti learns more about the user through an extensive and fun test of movie taste. What follows is a cinema companion that knows what kind of movies the user likes. The bot is capable of delivering film infos and trailers. Tickets to theatres in the area can be bought through the bot directly. This makes deciding for a visit to the movies easier.
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